Articles to help you grow your business.

Marcomm Blog

What’s the ROI on Your Brand?

A construction executive I coach complained about a rebranding initiative undertaken by his company.  He didn’t understand why his business unit was slapped with yet another corporate allocation for an initiative that did little to help him increase market share.

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The Do Nothing Alternative

Use the same solutions-based approach for your business that you provide your clients. Beware of the do nothing alternative. Will more time get you the desired result?

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7 Bid And Proposal Mistakes That Lose Jobs